Every model, techno dancer and make-up artist who was there — with their Instagram, who styled them and the full credits for all three sets. Tag them when you post.
This year we not only have one challenge, but three! Two photo challenges and one video challenge.
📸 Photo Challenge
Topic: Rhythm
In this year's Swiss Creator Lab event we have a lot of music related sets. Use this inspiration, find the rhythm in your frames and excite us with what you are able to create!
How to join
Post your content from the event on Instagram — single image or carousel, rating happens per post
Include the hashtags #sonyxcreatorlab#swisscreatorlab
By taking part in the challenge you agree to the Challenge Terms.
🎬 True RGB Video Challenge
Win a Sony BRAVIA 7 II TV (55") with your own creative video. Show us your vision of True RGB and bring your idea to life as an Instagram Reel or a video carousel post. Use the True RGB Playground at the event — props, stage setup and your creativity.
The only rule: your video must include the three challenge colours red, green and blue. Everything else is up to you.
How to join
Create a video about your vision of True RGB — all three colours must be present
Post it on Instagram as a Reel or video carousel post
Tag @sony.schweiz and use the hashtag #TrueRGBChallenge
By taking part in the challenge you agree to the Challenge Terms.
🌫️ Light & Fog Challenge
Win a Patona Fogmaster Pro Set, brought to you by Foto Video Zumstein. Create an exciting image using light and fog at their stand in the white hall — the winner is drawn from all entries.
How to join
Create an image using light and fog at the Foto Video Zumstein stand in the white hall
Opening doors, collect badges, connect, settle in and start having a good time
12:45 – 13:00
Intro Speech (Main hall)
Official welcome and overview of the day
13:00
Arrival MUAs & Fashion Designers
Collect badges, settle in and get started — MUAs in the dedicated space, fashion designers collaborating with models
13:00 – 15:00
Workshops
For photographers we have 3 parallel workshops for you to explore, join one or all of them and switch between. For models we also have 1 workshop. Learn more down below.
15:00 – 17:30
Open Creation
All sets open up for everybody to explore, get creative, network with the brands and connect with each other.
17:30 – 18:00
Closing
Final speech, prize announcement and official end of the event.
Workshops 13:00 – 15:00
All workshops run in parallel — as a photographer you can switch between them. For models there is one workshop by Fabiana. If you have an assigned MUA slot, it may take place at the same time or overlap a bit with the workshops.
For Photographers
Workshop Host
Jessica Christ (Jess)
Jess is a Swiss photographer and videographer specialised in live music, people and event photography for artists, festivals and brands. With over twelve years behind the camera, she has shot for the likes of Slipknot, Rise Against, Red Bull Switzerland and most major Swiss festivals.
Brigitte Fässler is an interdisciplinary artist and filmmaker operating at the intersection of digital technology, spatial staging, and performance. Her practice explores the emergence of hybrid identities by blurring the lines between physical presence and virtual expansion.
Alex Verhalle is a nightlife and architectural photographer, living and working near Brussels. He will host a techno set with 10-15 dancers. He previously hosted Sessions Vol. 4 'Rave & Shoot'.
Fabiana is a dance instructor & choreographer and hosts a workshop about how to move your body and feel comfortable doing so — open to all models signed up for Vol. 2.
We're back at Fotohalle after our first big meetup there. This time, we'll have almost double the space. This will get us a dedicated area for models & make up artists, space to relax / network and overall a more open environment.
We want Swiss Creator Lab to be a safe space for everyone. If you see or experience anything at the event that isn't ok, tell us — during or after the event. Reports go directly to the organizing team and are treated confidentially. You can stay completely anonymous.
FAQ
The Basics
Do I need a registration for the event? +
Yes — you can only attend with a registration, and the event is currently sold out. Please only come by if you have a valid registration. Follow @swisscreatorlab to hear about freed-up spots and future events.
When should I arrive? +
Doors open at 12:00. If you are a photographer, model or techno dancer, arrive from 12:00. If you are a MUA or fashion designer, arrive from 13:00. Check the timeline above for the full schedule.
Is the event free? +
Yes — attending Swiss Creator Lab is completely free, made possible thanks to our partners. Come by, create and have a good time.
Where is the event and how do I get there? +
At Fotohalle in Schlieren, just outside Zurich. Use the Google Maps link in the Location section — the venue is easy to reach by public transport.
For Models & MUAs
As a model, what should I bring? +
Bring whatever you feel comfortable in or want pictures taken of. It’s an event to experiment and collaborate with photographers you might not otherwise get the chance to work with — so feel free to try something new.
As a model, how do I get my pictures? +
Make sure to exchange contacts when shooting together — that way photographers can send you the results directly.
Is there a dedicated space for MUAs & models? +
Yes — this year we have almost double the space, including a dedicated area for models & make up artists and a space to relax and network.
At the Event
Can I take part in the challenges? +
Yes — all challenges are open to all skill levels: the Photo Challenge, the True RGB Video Challenge and the Light & Fog Challenge. Check the challenge sections above for how to join.
What if I see or experience something that isn't ok? +
Tell us — during or after the event. Talk to someone from the team on site or use the awareness form above. Reports go directly to the organizing team, are treated confidentially and can be fully anonymous.