Vol. 2

Every model, techno dancer and make-up artist who was there — with their Instagram, who styled them and the full credits for all three sets. Tag them when you post.

See all 31 people →

This year we not only have one challenge, but three! Two photo challenges and one video challenge.

Photo Challenge

Topic: Rhythm. In this year's Swiss Creator Lab event we have a lot of music related sets. Use this inspiration, find the rhythm in your frames and excite us with what you are able to create!

How to join

• Post your content from the event on Instagram — single image or carousel, rating happens per post
• Include the hashtags #sonyxcreatorlab #swisscreatorlab
• Tag @sony.schweiz, @foto_zumstein, @dedotecschweiz, @swisscreatorlab
• Submit as many entries as you want — a jury selects the best ones, open to all skill levels
• Post your entry by 9 August 2026, 23:59

Copy hashtags & tags

Prizes

1st

Sony Alpha 7V body

by @sony.schweiz

2nd

DJI Osmo Pocket 4 Creator Combo

by @foto_zumstein

3rd

Nanlite FS-300B + Parabolic Softbox 120 cm

by @dedotecschweiz

4th

Nanlite PavoTube II 15C (1Kit)

by @dedotecschweiz

Model

Model on the winning image: 1× Sony WH-1000XM6 (blue, silver or pink)

by @sony.schweiz

By taking part in the challenge you agree to the Challenge Terms.

True RGB Video Challenge

Win a Sony BRAVIA 7 II TV (55") with your own creative video. Show us your vision of True RGB and bring your idea to life as an Instagram Reel or a video carousel post. Use the True RGB Playground at the event — props, stage setup and your creativity.

The only rule: your video must include the three challenge colours red, green and blue. Everything else is up to you.

How to join

• Create a video about your vision of True RGB — all three colours must be present
• Post it on Instagram as a Reel or video carousel post
• Tag @sony.schweiz and use the hashtag #TrueRGBChallenge
• Follow @sony.schweiz on Instagram
• Post your entry by 9 August 2026, 23:59

Copy hashtags & tags

Prizes

Winner

Sony BRAVIA 7 II TV (55")

by @sony.schweiz

Model

Model in the winning video: 1× Sony WH-1000XM6 (blue, silver or pink)

by @sony.schweiz

By taking part in the challenge you agree to the Challenge Terms.

Light & Fog Challenge

Win a Patona Fogmaster Pro Set, brought to you by Foto Video Zumstein. Create an exciting image using light and fog at their stand in the white hall — the winner is drawn from all entries.

How to join

• Create an image using light and fog at the Foto Video Zumstein stand in the white hall
• Post it on Instagram and tag @foto_zumstein
• Post your entry by 26 July 2026, 23:59

1. 12:00 – 12:45

   Arrival Photographers, Models & Techno Dancers

   Opening doors, collect badges, connect, settle in and start having a good time

2. 12:45 – 13:00

   Intro Speech (Main hall)

   Official welcome and overview of the day

3. 13:00

   Arrival MUAs & Fashion Designers

   Collect badges, settle in and get started — MUAs in the dedicated space, fashion designers collaborating with models

4. 13:00 – 15:00

   Workshops

   For photographers we have 3 parallel workshops for you to explore, join one or all of them and switch between. For models we also have 1 workshop. Learn more down below.

5. 15:00 – 17:30

   Open Creation

   All sets open up for everybody to explore, get creative, network with the brands and connect with each other.

6. 17:30 – 18:00

   Closing

   Final speech, prize announcement and official end of the event.

All workshops run in parallel — as a photographer you can switch between them. For models there is one workshop by Fabiana. If you have an assigned MUA slot, it may take place at the same time or overlap a bit with the workshops.

For Photographers

Jessica Christ (Jess)

Workshop Host

Jess is a Swiss photographer and videographer specialised in live music, people and event photography for artists, festivals and brands. With over twelve years behind the camera, she has shot for the likes of Slipknot, Rise Against, Red Bull Switzerland and most major Swiss festivals.

@jessicachrist

Brigitte Fässler

Workshop Host

Brigitte Fässler is an interdisciplinary artist and filmmaker operating at the intersection of digital technology, spatial staging, and performance. Her practice explores the emergence of hybrid identities by blurring the lines between physical presence and virtual expansion.

@brigittefaessler

Alex Verhalle

Workshop Host

Alex Verhalle is a nightlife and architectural photographer, living and working near Brussels. He will host a techno set with 10-15 dancers. He previously hosted Sessions Vol. 4 'Rave & Shoot'.

@alexverhalle

For Models

Fabiana Privitelli

Workshop for Models

Fabiana is a dance instructor & choreographer and hosts a workshop about how to move your body and feel comfortable doing so — open to all models signed up for Vol. 2.

@fabianaprivitelli

Fotohalle, Schlieren

We're back at Fotohalle after our first big meetup there. This time, we'll have almost double the space. This will get us a dedicated area for models & make up artists, space to relax / network and overall a more open environment.

Test gear for free & connect with the brands.

Main Partner · @sony.schweizTouch and try the latest Sony gear at the event.Partner · @foto_zumsteinGear to experiment with on the sets.Partner · @dedotecschweizLight equipment sponsor for all sets.Partner · @modul8.chElectronic dance collective from Basel.

We want Swiss Creator Lab to be a safe space for everyone. If you see or experience anything at the event that isn't ok, tell us — during or after the event. Reports go directly to the organizing team and are treated confidentially. You can stay completely anonymous.